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The Real Thing

by Chris Lujan (feat. Andre Cruz)

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about

A Diamond’s creation begins from the depths of the underground and is the hardest natural substance known to man.

Iron sharpens iron, and steel sharpens steel, but only a Diamond can cut another Diamond.

Simply put, a Diamond can not be broken.

If you're lucky enough to possess one, a natural cut Diamond is the oldest thang manos could touch, going back billions of years. Whenever such a Diamond glistens, it awes everyone in its presence.

Due to its coveted beauty, synthetic Diamonds have now flooded the market but unlike real Diamonds, they lack the Soul and character that only real Diamonds possess. Although synthetic Diamonds appear to be the same, exact copies are mass produced, saturating the market with degraded and stale duplicates.

Real Diamonds are individually unique, meaning no Diamond has the same exact cut or character as another Diamond.

Synthetic Diamonds may be infinitely available, and most people may not care to know whether or not they have a fake or “The Real Thing” but real Diamonds on the contrary are truly rare.

For this reason, real Diamonds have remained timeless throughout the ages, are passed down from one generation to the next, and have a long standing symbolic value of commitment, love, beauty and unbreakability.

Black Diamonds on the other hand carry even more individual character, Soul, are a much harder substance than their widely known counterparts, synthetic copies are virtually undesirable and real Black Diamonds are even more rare!

Black Diamonds may not be as widely consumed as their counterparts because they don’t fit the mold of the masses, are harder to cut, harder to find and take much more time and labor to produce.

Black Diamonds are not only cut from a different cloth, they're cut from a different Diamond!

If only a Diamond can cut another Diamond, then only a Black Diamond could cut another Black Diamond with the additional requirement of some heart!

Soul with a Heavy Heart!

Because of its dark mystique and scarcity, Black Diamonds have inspired a cult following, inspiring tales of fact, fiction and mystery.

If Diamonds represent commitment, beauty and unbreakability, then Black Diamonds in addition represent:

Power,
Integrity,
Mystery,
Rebellion

… and above all quality over quantity.

Ladies and gentlemen, homeboys and homegirls, locos y locas… Welcome to the Black Diamond!

credits

released July 29, 2022

Chris Lujan - electric guitar, fuzz guitar, fender bass, drums,
glockenspiel, tambourine, acoustic guitar, fender rhodes, hammond organ
Andre Cruz - vocals, background vocals
Michael Reed - drums
Robert Walter - fender rhodes, hammond organ
Joe Baer Magnant - electric guitar
Raynier Jacildo - hammond organ, fender rhodes
Micah McClain - drums
Adam Scone - hammond organ
Rob Dehlinger - trumpet
Matt Morrish - tenor saxophone
Andrew Gillespie - flute
Rachel Havens - background vocals

Produced, recorded, and mixed by Chris Lujan at Lugnut Brand HQ
Mastered by Joe Baer Magnant
All songs Lugnut Brand BMI/ASCAP
Artwork by Ray Kingsberry and Jose Valle
Photos by Michael Reed and Vincent Courtoy
Distributed by Raza Del Soul

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Black Diamond Pittsburg, California

US & International Distribution: razadelsoul@gmail.com

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